Elliot said:

elliotparis“Hooks are not always limited to the music world as such, something every Madison Avenue advertising mogul knows all too well. Anything that can repeatedly grab your attention and hold it can be termed a hook. It’s a showmanship device, if nothing else, be it Liberace’s candelabra, Jimi Hendrix’ cunnilingual soloing or Dolly Parton’s hi-beams.” — Guitar World, December 1987

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